STEP 2
Lead List Development
You can kiss your lead database subscription goodbye... We've got you covered. LeadRoll uniquely owns and maintains a database of more than ~252M US B2B contacts, which we use to build a list of your perfect marketing qualified prospects:
• We spend time together getting clear on your ideal customer profile (ICP).
• No need to buy data from companies like Zoominfo, and no more tinkering around with the poor accuracy of Seamless or LinkedIn Sales Navigator.
• We hand-craft your ideal lead list, and it doesn't get higher quality... because we adapt it over time based on performance.
• The longer your campaign runs, the better your results...
• First, we identify and attempt to match our leads with your ICP. As needed we can even identify the identify of leads visiting your website at a remarkable rate.
• Once the campaign is live, we'll use the results to start re-shaping your lead list and refining it based on a complete feedback-loop; leveraging human intuition and, where possible, machine learning, to create an evolving lead list with maximum efficiency.
+ How do you ensure my leads are qualified?
We work with you to put together the perfect list of leads together, and we don't move forward until we get your approval on either the process or even the list of leads themselves. If the list isn't qualified to your satisfaction before we even begin the campaign, we'll re-work it until it is.
Once we have your stamp of approval on the lead list, the pool of prospects is now considered marketing qualified, and we start getting them on your calendar.
The lead list will continue to evolve over time as we learn more about who fits your ideal customer profile, and who actually responds to your offer.
Once we're live we hand qualify every single prospect with humans, A.I., and a slew of other cutting-edge tech to check them against your ideal customer profile.
If all this process did was provide you an evolving list of thousands of marketing qualified prospects each month, it would be worth it just for that -- and that's exactly what we do.