STEP 2
Lead List Development
You can kiss your lead database subscription goodbye... We've got you covered. LeadRoll maintains an owned database of more than 230M+ US B2B contacts, which we use to build a list of your perfect marketing qualified prospects:
• We spend time together getting clear on your ideal customer profile (ICP).
• No need to buy data from companies like Zoominfo, and no more tinkering around with the poor accuracy of LinkedIn Sales Navigator.
• We Build the perfect lead list, and it doesn't get higher quality... because it adapts over time.
• The longer your campaign runs, the better your results...
• First, we identify and attempt to match our leads with your ICP. As needed we can even identify the identify of leads visiting your website at a remarkable rate (no cookies needed).
• Once the campaign is live, we'll use the results to start re-shaping your lead list and refining it based on a complete feedback-loop; leveraging human intuition and, where possible, machine learning, to create an evolving lead list with maximum efficiency.
+ How do you ensure my leads are qualified?
We work with you to put together the perfect list of leads together, and we don't move forward until we get your approval on either the process or even the leads themselves. If the list isn't qualified to your satisfaction before we even begin the campaign, we'll re-work it until it is.
The lead list will continue to evolve over time as we learn more about who fits your ideal customer profile, and who actually responds to your offer.
Once we're live we hand qualify every single prospect with humans, A.I., and a slew of other cutting-edge tech to check them against your ideal customer profile. If all this process did was provide you an evolving list of thousands of marketing qualified prospects each month, it would be worth it just for that -- and that's exactly what we do.
