How To Profitably Scale Your High-Ticket Business

And Flood Your Calendar With Qualified Sales Appointments -- Guaranteed
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Written Thesis Document
Action Flow Diagrams Download
The CLOSER System Resource Index

We've Helped Hundreds Of High-Ticket Businesses Scale Their Outbound Sales

LeadRoll has gained leads and appointments for our clients with companies like...

Want To See Actual Results?

We Know High-Ticket Sales.
We Can Prove It.
We’ve used this exact strategy with scores of high-ticket businesses over the last 12 months.

Here are some of the results:
0 to 70 Booked Calls in 60 Days
Oxbird
0 to 1,062 Leads and 313 Replies in 60 Days
JMG Marketing
72 Booked Calls in 30 Days
Alaris Acquisitions
0 to 821 MQLs and 185 Replies in 4 Months
Honkamp Krueger & Co.
0 to 525 MQLs and 184 Replies in 30 Days
ProComm Advisors
Generated 213 Leads in < 30 Days
Colorado Insurance
0 to 998 MQLs and 885 Replies in 25 Days
SkillSurvey
Generated $250,000 ARR in < 30 Days
Summit Facility Solutions
Generated $500,000 ARR per Rep year-over-year
WebriQ
0 to 862 Leads and 258 Replies in 49 Days
Eftsure
0 to 662 MQLs & 200 Replies in 30 Days
Compass Colorado Realty
0 to 1,106 MQLs & 326 Replies in 49 Days
Xsellus
From $50M ARR to $100M in < 6 Months
Movement Mortgage
$1M Gross ARR < 90 Days
Crewbloom
0 to 2,033 MQLs & 712 Replies in 47 Days
Glove Box

Here’s How You
Know This Is For You

• If you’re trying to double, triple, or 10x your annual revenue, and permanently solve the sales problem in your business, then you are in the right place.
• If you spent $85k on a marketer or an SDR and got no yield, then you need what we’re about to show you.
• If you’re worried about how exactly to fill your sales team's calendar every single week, then stick around.
• If you suspect that most “growth hacks” and cheap automation widgets actually do more harm than good, you’d actually be correct.
• If you’re tired of working with budget agencies or freelancers that promise the world but don’t actually produce an ROI, then this process is for you.

You Can Add Millions To Your Annual Profits With The Perfect Outbound Sales Process

Unfortunately far too many business owners either don’t understand the exact steps needed, end up taking catastrophic short-cuts that sabotage results, or end up wasting time and money on unprofitable SDR hires and budget lead generation agencies.

We are the absolute best there is when it comes to booking qualified high-ticket sales appointments at scale, and we have dedicated the last decade to solving this problem for high-ticket businesses just like yours.

We Know High-Ticket Sales, And We Can Prove It

LeadRoll generates more than 100,000 leads per month for hundreds of clients across the board, and was originally founded by our CEO Tyler Kemp.

In addition to serving on the marketing advisory board of a $16B finance institution, he’s helped build several 7-figure and 8-figure businesses without raising money or taking on any debt.

Using the outreach process we’ve developed, customers of LeadRoll have achieved similar, and in many cases even better growth growth results than even our own.

INTRODUCING
THE C.L.O.S.E.R. SYSTEM
The Scientific Method To Highly Profitable Sales Outreach That Dramatically Lowers Customer Acquisition Cost (CAC)

This isn’t a growth hack…

Neither is it something that you can just set and forget…

Real capital transformation isn’t that easy.

This system is a proven growth model for generating millions of dollars in profit for every few closers you have on your team.

The CLOSER System has the power to ignite the impact of your current sales team, and can either put your business on the map, or help you take your already successful venture to levels of growth you may not have thought possible.

If you’re presently stuck in 6-figures, this process can help you get to your first $1,000,000 in Annual Recurring Revenue (ARR)...

If you’re at $1M ARR, this process can help you get to $5M ARR...

If you’re at $5M ARR, this process can help you get to $20M ARR...

If you’re at $20M ARR, this process can help you get to $100M ARR and beyond,
if you’re willing and able to make it a reality in your business at scale.
Get a price
STEP 1

Calculate The Potential

Before you ever set foot on the outbound gas pedal, you need to thoroughly understand THE MATH.

If you ignore this step, your probability of successfully hitting your goal revenue plummets, and your outbound initiative may end up like all the other failed marketing experiments you’ve tried in the past...

• The exact steps that need to be taken to hit your revenue goals, along with the cost of waiting to prospect your market, and the cost of cutting corners

• The capital impact that growth will have on your equity position

• The reasonable probabilities of success and failure in your situation

• Where you need to be with every KPI (Key Performance Indicator) and what to measure along the journey

• The reasonable probabilities of success and failure in your situation

• Where you need to be with every KPI (Key Performance Indicator) and what to measure along the journey

• Exactly how much profit you stand to generate based on conservative success metrics

If You Can Correctly Crunch the Hard Numbers
You Can Accurately Predict A Highly Profitable Unit Case

Question 1 - Does cold outreach work with low ticket businesses?
Question 2 - What metrics need to be measured?
Question 3 - What’s the fastest way to get the math figured out?
Question 4 - Why don’t other agencies run math with me before we begin? I typically make marketing decisions based on hearsay or gut
STEP 2

Lead List Development

The most fundamentally critical step in every successful outbound sales initiative is to build a list of hyper-targeted qualified leads.

If you cut-corners here, your entire campaign will fail, and it’s likely the reason your past marketing initiatives never moved the needle.

• Cheap purchased lists are often outdated…

• Tools like sales navigator have huge margins of error (to the tune of 20%-30%)…

• What you need is precise FIRMAGRAPHIC data (i.e. qualification via who they are)

• What you need is daily INTENT prospects that are actively searching for a solution like yours (not just companies, but the names and details of the one searching)


In the past you may have tried hitting your far-off leads with a shotgun
When you should be using a sniper rifle.

Question 1 - Does cold outreach work with low ticket businesses?
Question 2 - What metrics need to be measured?
Question 3 - What’s the fastest way to get the math figured out?
Question 4 - Why don’t other agencies run math with me before we begin? I typically make marketing decisions based on hearsay or gut
STEP 3

Omnichannel Foundation

Your campaign must be built with a foundation of steel. It needs to be both OMNICHANNEL in reach, and meticulously constructed for DELIVERY.

The enemy of outbound sales is the spam box

If you’re not careful, not only will the vast majority of your outbound emails end up in SPAM, but you risk your domain becoming blacklisted.

In order to properly protect yourself, several key elements need to be in place:
Burner Domain...
Outbound email...
Domain warmup...
DMARC, DKIM, SPF records…
Active spam monitoring…
Campaign based spam fixing…
Enterprise grade VPN login…

When this is done correctly, it’s possible to achieve <0.05% spam rate -- even in an outbound campaign, giving your initiative superhero level effectiveness…

Question 1 - What the heck is DMARC, DKIM, and SPF?
Question 2 - Can’t I just send it from a drip email provider?
Question 3 - What’s the fastest way to get the math figured out?
Question 4 - Why don’t other agencies run math with me before we begin? I typically make marketing decisions based on hearsay or gut
STEP 4

Scripts and Personalization

A good product that’s poorly positioned is a good product that will not sell, and your leads will not convert with bad messaging.

• Spammy language will turn your leads away
• Cookie-cutter copy will be ignored
• Cut-and-paste messages will go right to the recycling bin


• If you cut corners here, you’ll burn otherwise great lead and business relationships.

To get this right, your campaign needs to establish authority.
It needs to bridge the status delta. It needs to be personalized.

Every message must be hand-written
Every objection must be prepared for
Every platform needs a tailored approach

By crafting a hyper-personalized script that is actually relevant to your reader, one that positions you as a person of influence, you’ll be able to cut through the noise and will finally create resonance with an otherwise ice-cold list of prospects.

Question 1 - Can I still have someone write my campaign for me?
Question 2 - What kind of help should I be avoiding?
Question 3 - What do you mean when you say “lead with transformation, not manipulation”?
Question 4 - Is personalizing the first line of every email actually necessary?
STEP 5

Execution and Process Mapping

Your sales team is bleeding business due to a lack of ironclad follow-up.

• They give up too early on their leads…
• They push when they should stop, and stop when they should push…


• Great prospects are getting left behind because of a lack of proper persistence.

• In order to be successful with outbound sales, your sales people will need a clear plan, and YOU will need to gain absolute control over the execution to guarantee results.

They will need to know how to navigate every obstacle and exactly what they need to do with every lead—and when to do it.

Control the journey to the conversation
• Control the conversation once its had
• Control how you’ll move from dialogue to booked call
• Control the sales pitch, close the deal


Question 1 - Can I still have someone write my campaign for me?
Question 2 - What kind of help should I be avoiding?
Question 3 - What do you mean when you say “lead with transformation, not manipulation”?
Question 4 - Is personalizing the first line of every email actually necessary?
STEP 6

Reporting and Optimization

Acceptable is the enemy of excellence. You’ll never know the potential of your outreach if you don’t optimize it, and you’ll never know how your campaign is actually performing if you don’t measure it.


Every metric needs to be tracked, then it needs to be optimized
You need to know:

The complete contact information of your prospect

The campaign engagement and connection rate

Every single reply, the reply sentiment, and the percentage of respondents in each platform

How to benchmark your results, how to identify gaps in performance, and how to hypothesize actions to improve performance

Which iterations yield greater results, and which ones are sinking the ship

The appointments booked, the attributable sales, and the impact those sales have on your bottom line

Question 1 - Can I still have someone write my campaign for me?
Question 2 - What kind of help should I be avoiding?
Question 3 - What do you mean when you say “lead with transformation, not manipulation”?
Question 4 - Is personalizing the first line of every email actually necessary?
OPTION 1

You can implement these strategies on your own, but you will likely run into some problems.

C. Not doing the math is like playing the lottery. Outbound sales may not make sense for your company and if you choose to lead with guesswork rather than calculated insight, you could end up wasting time, money, and resources on short-cut efforts that will prove unprofitable...

L. Your lead quality needs to be perfect, and you need to target by intent, not just firmographics. Building a lead list from cheap sources or faulty databases like Sales Navigator will be a critical mistake that will likely cripple your entire process. You’ll not only waste hundreds of hours, but your sales team won’t be happy when no one they reach out to seems to want what you’re selling...


O. If you don’t protect yourself from spam, you’ll destroy your email reputation. If you don’t pursue your prospects in multiple channels, it will be impossible to actually get the attention of the majority of your prospects. Cut-corners here and most of your emails will go straight into spam. You won’t know how to fix it, and your whole campaign will be a flop...

S. If you aren’t hyper-personalizing or hand-writing every single first message, you won’t cut through the noise and your prospect will write you off as just another spammer. Outbound is a unique animal, and not just any message will work. Get cheap help, and your message will likely get bundled with the spammy sounding emails that go straight to the recycling bin. Or worse, you’ll end up frustrating the very people you want relationships with.

E. Execution needs to be flawless in order to work. Following-up with prospects is absolutely everything, and not only will it probably take you much longer than necessary, often costing hundreds of thousands of dollars a year in unnecessary labor expenses, but it probably won’t happen the way it needs to. You need a bulletproof plan, and you need to be able to control your performance to that plan in order to hit your goals...

R. Tracking and reporting is a time-intensive process that is probably being skipped right now. If it is being done, but it’s being done incorrectly or incompletely, you won’t have true visibility to your P&L metrics. You won’t know what your KPIs are, and you won’t know how to optimize them over the long-term for optimal performance. You can’t count what you don’t measure...
OPTION 2

You can work with LeadRoll and we will implement the CLOSER System for you!

Our Results Speak For Themselves

Check out some of our many case studies

2,033 MQLs & 712 Replies in 47 Days

“There’s a lot of options when it comes to email marketing, social media marketing, and just branding yourself as a whole--and I’ve met with a lot of those people.

GloveBox
$1M Gross ARR in < 90 Days

“Within a quarter, we were able to secure a million dollar deal, and I would say LeadRoll is a huge contributing factor for us being able to double annual revenue last year.


CrewBloom
From $50M ARR to $100M in < 6 Months

“I was kind of at a plateau of fifty to sixty-million per year, and was stuck there for four consecutive years--and then I found my way to Tyler.

Movement Mortgage
0 to 1,106 MQLs & 326 Replies in 49 Days

Jeff reached out to LeadRoll to help him solve his problem, and in less than 6 months, we were able to double his ARR to close to $100,000,000 dollars.

Xsellus
Generated $250,000 ARR in < 30 Days

In only a month, we were able to land him deals worth $250,000 in ARR.

Summit Facility Solutions
0 to 862 Leads and 258 Replies in 49 Days

258 people interested in an almost $200,000 offer in less than 2 months.

Eftsure
Generated $500,000 ARR per Rep year-over-year

“We generate 20 leads a week and close to around 5 deals a month. Average deal size is roughly $8,000 LTV.

WebriQ
0 to 998 MQLs and 885 Replies in 25 Days

Skill Survey reached out to LeadRoll, and we were able to generate 998 Marketing Qualified Leads in less than a month.


SkillSurvey
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Here’s How LeadRoll Revolutionizes
Your Outbound Sales Initiatives

• You pack your calendar in a few weeks instead of months or years. 

• You write your content much faster and at higher quality.

• You build your prospecting team much faster and skip the stress and headaches associated with doing it yourself. 

• Your messages will just work because they’ve been groomed, tracked and split-tested. 

• You can forget about expensive consultants who are not delivering on promises and let us install a system that really works. 

• Let our talented team orchestrate the entire process so you don’t have to do anything but close the sales.

When you work with us,
you get:

1. A laser-targeted leads list -- in LinkedIn sales navigator or targeted by an alternate list we source.
2. A completely tailored outreach campaign written by our in-house team of experts.
3. Setup of burner-domain, dedicated outbound email, calendar sync, spam monitoring, and spam fixing.
4. Manual lead qualification, and handwritten email introductions for every single prospect.
5. Monthly omnichannel split tests and unlimited changes on messages that aren’t performing.
6. Daily outreach to ±2,000 prospects (±70-per day) per month in LinkedIn, Email, & Voicemail.
7. ±20 follow-up touches and follow-ups per lead to get appointments on the calendar.
8. Advanced performance tracking that includes verified emails, phone numbers, and demographic data.
9. Up to 80h of manual lead response follow-up, chasing, selling, and nurturing per month.
10. Advanced response tracking, lead response qualification, and a.i. based current client exclusion.
11. A dedicated account manager, and unlimited access to our support team.
12. Monthly activity-to-goal reporting, ROI tracking, appointment setting, & end-to-end lead management.
Get a price
LeadRoll Step 1

We Calculate The Path To Profits

We run the math and determine profitability from the very start.
First we run some calculations around your unique situation and measure them against our proven benchmarks… We don’t move forward unless we can establish a hyper-profitable unit-case.

• To achieve unparalleled sales success, we’ll help you calculate:

• The exact steps that need to be taken to hit your revenue goals, along with the cost of waiting to prospect your market, and the financial impact of cutting corners
• The capital impact that growth will have on your equity position if you have an ownership position in your company
• The reasonable probabilities of success and failure in your situation -- according to real data and hundreds of past clients
• Where you need to be with every KPI (Key Performance Indicator) and the impact of optimizing those KPIs
• Exactly how much profit you stand to generate based on conservative success metrics.
• We don’t just run the numbers once! We run them every month so you’ll always know when your campaign is profitable, and to what degree. You’ll never be left in the dark with the numbers again.
LeadRoll Step 2

We Source Your Intent-Based Lead List

During onboarding, we establish your Ideal Customer Profile (your ICP) so we know exactly who you want appointments with.
• We then FIND those prospects by either:
(1) Firmographics (i.e. title, industry, seniority, etc.),
(2) by INTENT (i.e. based on who in your market is actively searching for a solution like yours), and
(3) by Site-Visitor Identity Resolution (i.e. the exact identity of 60-70% of all website visitors)
• We spend big cash annually for access to an exclusive cohort of data providers (the same ones that sell info to companies like Zoominfo and Clearbit). This gives us the most premium data available, and it's extremely exclusive. Then, we hand qualify every lead before we prospect them.

Step 1)
You fill out an onboarding form letting us know exactly who you’re trying to reach. This criteria determines who is demographically qualified.

Step 2)
We get to work identifying your leads and building our intent pool. We start with Firmographics, then add intent as we go.

Step 3)
We measure every contact against your ICP and begin prospecting. The list can always change as needed so that you never have to worry about lead quality again.
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LeadRoll Step 3

We Establish Your Omnichannel Foundation

Your foundation begins with Domain Warmup, Email Prep, Spam Monitor, Spam Fix, Calendar Sync, LinkedIn Authentication, And Integrations
We build your foundation for you from the ground up, starting with a unique domain and email inbox that we use exclusively for prospecting…

No more blacklist. No more getting stuck in spam.

• Before we even begin, we ensure these elements are all properly in place:

Burner Domain is acquired
• Outbound email is set up with proper forwarding
• We begin warm up of the domain
• We properly authorise DMARC, DKIM, and SPF
• We start active weekly spam monitoring
• When we do land in spam, we fix it immediately
• Enterprise grade VPNs are provisioned
• LinkedIn is authenticated based on approach (DM or SM)
• All outreach channels are integrated (including email, LinkedIn, and Voicemail)

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LeadRoll Step 4

We Design Your Campaign To Convert

We’ve learned through hundreds of client tests how to write high-converting outbound campaigns.
Your entire omnichannel campaign in Email, LinkedIn, and Voicemail will be hand-crafted by experts, and we will research and hand-write a tailored first line to every prospect -- designed to cut through the noise..

You will be able to start building new business relationships at scale.

You will also stop losing great opportunities from lack of follow-up, and a reliance on automation instead of personalization.
Burner Domain is acquired
• Outbound email is set up with proper forwarding
• We begin warm up of the domain
• We properly authorise DMARC, DKIM, and SPF
• We start active weekly spam monitoring
• When we do land in spam, we fix it immediately
• Enterprise grade VPNs are provisioned
• LinkedIn is authenticated based on approach (DM or SM)
• All outreach channels are integrated (including email, LinkedIn, and Voicemail)

Here’s how it works: 
Step 1) You’ll tell us all about your market.
Step 2) We’ll get to work drafting your sales messages.
Step 3) You’ll review the sales sequence, and will have a chance to approve every word before it goes live.
Step 4) The first-line of every email will be hand-customized so that your prospects will know it was written just for them.
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LeadRoll Step 5

We Handle The Outreach & Apt Setting

We handle the sales outreach and appointment setting. In this model the appointment setters are decoupled from the closers on your team. This allows us to handle prospecting while your closers focus on what they do best -- closing more deals.
Every part of the outreach process is tightly controlled to generate a positive response from your market, and get that sales call on the calendar for you and your reps.

You’ll be able to stop wondering where your next deal is coming from. You’ll be able to start filling your team’s calendar the way you always hoped it could be filled -- all with little to no effort on your part.
Here’s how it works: 
Step 1)
After a brief warm-up, we’ll be off to the races and will be executing your omnichannel campaign on your behalf.
Step 2)
We’ll merge our hand-written first line with your approved campaign and start establishing a list of common objections.
Step 3)
Once the prospect responds, we continue follow-up and turn these responses into booked calls on your calendar in as early as the first week.

We handle the responses. We chase the leads. We handle the follow-up and initial sales. We book the calls.

You close the deals, and make more money as a result.

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LeadRoll Step 6

We Report & Optimize Over The Long Term

• We take care of all lead reporting to ensure that you’re updated daily on campaign performance in the form of a lead tracker document. We also optimize month-in and month-out in perpetuity so that for every $1 spent, you yield at least $5 back.
Every day, we’ll update your lead tracker with that day’s leads -- along with their email and (very often) their phone number. You’ll always know exactly how your campaign is performing.

We also will track every single reply we generate as a result of our campaign in a seperate tab, so you never lose track of leads that responded

Finally, we don’t just set it and forget it… Every month we perform split tests in every channel that allow us to optimize your campaign over the long-term and achieve the highest possible metrics on every one of your KPIs -- and we don’t stop.

The end result: you have visibility on every step of the process.
The longer we work with you, the more split tests we’ll run, and the more fine-tuned your campaign will be.
Here’s how it works: 
Step 1)
After a brief warm-up, we’ll be off to the races and will be executing your omnichannel campaign on your behalf.
Step 2)
We’ll merge our hand-written first line with your approved campaign and start establishing a list of common objections.
Step 3)
Once the prospect responds, we continue follow-up and turn these responses into booked calls on your calendar in as early as the first week.

We handle the responses. We chase the leads. We handle the follow-up and initial sales. We book the calls.

You close the deals, and make more money as a result.

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The cost of implementation

• If you were to attempt this yourself, it would literally take hundreds of hours per month, with no consistency, process, or guarantee of success…

• If you were to hire an outbound sales team to do just the prospecting without the appointment setting and follow up, they would charge you $10,000/mo…

• If you were to hire a Business Growth Consultant, you would have to pay $60,000 to $75,000 per year with less than a quarter of the output…

• If you were to pay for LinkedIn paid ads instead, you would have to pay $3,000 per month in service fee at a minimum, plus $8,000 per month in ad spend for the clicks alone.

• A minimum of $11,000 per month which is $132,000 per year.

• And we can only handle 40 clients per month, so if this interests you, act now.

Get a price

LeadRoll’s Insane Money Back Guarantee

If we don’t generate responses from your target market, we’ll issue a 100% refund. This guarantees that outbound will work as a channel.

We also guarantee enough qualified booked appointments every quarter to ensure hyper profitability.

We put our money where our mouth is. We eliminate any risk.
You can’t lose.

Its time to scale your sales
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