• The exact steps that need to be taken to hit your revenue goals, along with the cost of waiting to prospect your market, and the cost of cutting corners
• The capital impact that growth will have on your equity position
• The reasonable probabilities of success and failure in your situation
• Where you need to be with every KPI (Key Performance Indicator) and what to measure along the journey
• The reasonable probabilities of success and failure in your situation
• Where you need to be with every KPI (Key Performance Indicator) and what to measure along the journey
• Exactly how much profit you stand to generate based on conservative success metrics
If You Can Correctly Crunch the Hard Numbers
You Can Accurately Predict A Highly Profitable Unit Case
The most fundamentally critical step in every successful outbound sales initiative is to build a list of hyper-targeted qualified leads.
If you cut-corners here, your entire campaign will fail, and it’s likely the reason your past marketing initiatives never moved the needle.
• Cheap purchased lists are often outdated…
• Tools like sales navigator have huge margins of error (to the tune of 20%-30%)…
• What you need is precise FIRMAGRAPHIC data (i.e. qualification via who they are)
• What you need is daily INTENT prospects that are actively searching for a solution like yours (not just companies, but the names and details of the one searching)
In the past you may have tried hitting your far-off leads with a shotgun…
When you should be using a sniper rifle.
Your campaign must be built with a foundation of steel. It needs to be both OMNICHANNEL in reach, and meticulously constructed for DELIVERY.
The enemy of outbound sales is the spam box…
If you’re not careful, not only will the vast majority of your outbound emails end up in SPAM, but you risk your domain becoming blacklisted.
In order to properly protect yourself, several key elements need to be in place:
• Burner Domain...
•Outbound email...
•Domain warmup...
•DMARC, DKIM, SPF records…
•Active spam monitoring…
•Campaign based spam fixing…
•Enterprise grade VPN login…
When this is done correctly, it’s possible to achieve <0.05% spam rate -- even in an outbound campaign, giving your initiative superhero level effectiveness…
A good product that’s poorly positioned is a good product that will not sell, and your leads will not convert with bad messaging.
• Spammy language will turn your leads away
• Cookie-cutter copy will be ignored
• Cut-and-paste messages will go right to the recycling bin
• If you cut corners here, you’ll burn otherwise great lead and business relationships.
• To get this right, your campaign needs to establish authority.
It needs to bridge the status delta. It needs to be personalized.
• Every message must be hand-written
• Every objection must be prepared for
• Every platform needs a tailored approach
By crafting a hyper-personalized script that is actually relevant to your reader, one that positions you as a person of influence, you’ll be able to cut through the noise and will finally create resonance with an otherwise ice-cold list of prospects.
Your sales team is bleeding business due to a lack of ironclad follow-up.
• They give up too early on their leads…
• They push when they should stop, and stop when they should push…
• Great prospects are getting left behind because of a lack of proper persistence.
• In order to be successful with outbound sales, your sales people will need a clear plan, and YOU will need to gain absolute control over the execution to guarantee results.
They will need to know how to navigate every obstacle and exactly what they need to do with every lead—and when to do it.
• Control the journey to the conversation
• Control the conversation once its had
• Control how you’ll move from dialogue to booked call
• Control the sales pitch, close the deal
Acceptable is the enemy of excellence. You’ll never know the potential of your outreach if you don’t optimize it, and you’ll never know how your campaign is actually performing if you don’t measure it.
Every metric needs to be tracked, then it needs to be optimized
You need to know:
• The complete contact information of your prospect
• The campaign engagement and connection rate
• Every single reply, the reply sentiment, and the percentage of respondents in each platform
• How to benchmark your results, how to identify gaps in performance, and how to hypothesize actions to improve performance
• Which iterations yield greater results, and which ones are sinking the ship
• The appointments booked, the attributable sales, and the impact those sales have on your bottom line
“There’s a lot of options when it comes to email marketing, social media marketing, and just branding yourself as a whole--and I’ve met with a lot of those people.
“Within a quarter, we were able to secure a million dollar deal, and I would say LeadRoll is a huge contributing factor for us being able to double annual revenue last year.
“I was kind of at a plateau of fifty to sixty-million per year, and was stuck there for four consecutive years--and then I found my way to Tyler.
Jeff reached out to LeadRoll to help him solve his problem, and in less than 6 months, we were able to double his ARR to close to $100,000,000 dollars.
In only a month, we were able to land him deals worth $250,000 in ARR.
258 people interested in an almost $200,000 offer in less than 2 months.
“We generate 20 leads a week and close to around 5 deals a month. Average deal size is roughly $8,000 LTV.
Skill Survey reached out to LeadRoll, and we were able to generate 998 Marketing Qualified Leads in less than a month.
