I've been asked countless times: 'Why LinkedIn?'
Well, simply put, LinkedIn is a great tool for building your connections, nurturing your leads, and, ultimately, making sales.
The effectiveness of your sales playbook can skyrocket with the relatively simple commitment to building what I call 'know, like, trust' relationships.
Don't get me wrong, cold calls work (and yield high results when applied through my method--check out how I generated 500 leads via LinkedIn in 30 days), but people crave the one-on-one connections that propel leads towards conversion.
My advice is simple: Use LinkedIn to make yourself visible to your target audience. Then, establish relationships, learn the needs and wants of your prospects by meeting them where they are, and build trust.
Here's what you should be doing if you want to use LinkedIn as an effective tool for sales...
Selling on LinkedIn (The Right Way)
Listen, LinkedIn is an incredibly powerful tool for expanding your reach and making a name for yourself in your respective field.
The platform allows you to connect with fellow professionals, encouraging you to work together or for one another.
Like most other social platforms, you can connect with just about anyone the simple click of a button.
That being said, LinkedIn becomes an even more effective tool when you target your connections and deliver your pitch correctly.
To be clear, I do NOT support being pushy in sales.
BUT no prospecting = no money or jobs for anyone.
Plain and simple.
'So,' I hear you asking, 'how do you make sales on LinkedIn? What do you suggest?'
Well, effectively selling products and services via LinkedIn is exactly what I help my clients do, so let's go a little deeper…
My method is simple: We generate high-quality, specifically targeted leads, introduce you to their social space, and redirect them to what you are selling.
How to Generate Leads on LinkedIn
Here's the scoop:
Follow these steps and you will see results.
I'm not going to give away all my secrets, but these seemingly simple steps are powerful tools that anyone can implement.
- Target your audience with LinkedIn's Sales Navigator.
- Connect with 30-50 new leads every day.
- Message your connections across 30 days.
- Regularly post high-quality content to your feed.
- Engage with your connections' content.
With these steps, establishing meaningful and lucrative relationships is easy, and turning your connections into converted customers becomes a repeatable (and even scalable) process.
LinkedIn is a powerful, efficient, invaluable marketing tool that allows you to get involved with fellow professionals in your area of expertise.
It provides the perfect showcase for your personal brand, your company's brand, and your product.
Rather than blindly connecting to every Tom, Dick, or Harry that follows your favorite CEO, target your community and connections with purpose.
From there, you can nurture those new connections into leads and sales.
Interested in hearing more?
To learn all about Venture Tactics or my potent F.I.R.E. Formula, please contact us to find out if a strategy session is right for you.