LinkedIn Posting 101: How to Engage Your Audience

If there is one thing that entrepreneurs tend to struggle with, it is posting content.

Tyler Kemp
July 4, 2019

If there is one thing that entrepreneurs tend to struggle with, it is posting content. 


This can be especially true for anybody who is just getting up and running, or who are trying to manage their entire social media operation single-handedly. 


You might have heard that saying “content is king”. 


Well, when it comes to LinkedIn, this couldn’t be truer. 


Think about this. 


There are no less than 30 million company profiles on LinkedIn, and 590 million users. Almost half of these users are upper management. 


Now here’s one more thing to think about. 


Up to two-thirds of LinkedIn users self-identify as “news junkies”. 


So let’s put it all together. 


LinkedIn is a platform that is full of business professionals from around the world who are just waiting for you to catch their attention. 


If you aren’t posting the type of actionable content that LinkedIn users want to engage with, you are missing out on a huge opportunity to build brand authority and recruit new resources. 


So let’s get started.

Channel What You Know

When it comes to posting, the thing that most people really tend to stress out about is what to post.


If this is the case, I have good news for you. 


Your content is right in front of you. It is your business. It is what you are reading. It is your newest project. It is your story. 


When it comes to posting, quality matters. People will respond to what they feel is genuine and authentic. 


There is no need to look outside the box to find what is already there. 

Make Use of All Available Posting Formats

There are three ways to post on LinkedIn. 


You can upload videos. You can write articles. You can post images


You should be doing all of these things.


By making use of all three available formats, you will be minimizing your chances of boring your audience. 


Now, level up. 


Combine your images with statistics, quotes, and infographics.


Use innovative techniques like split-screen technology to pack even more information into that video. 


Talk about your newest product launch and how your business is growing and improving. 


Share your one of a kind perspective. 

Invest in Your Marketing Potential

Even for the most bright-eyed and bushy-tailed of LinkedIn users, posting consistently can eat up a lot of time. 


If you want to really reach the top, you are going to need some professional resources on your side. 


This is where we come in. 


We want to show you exactly how you can really leverage the full B2B marketing power of LinkedIn with professionally written daily content


That’s one thing off your plate. 


That’s not all though. 


We boast a time-tested comprehensive strategy that is designed to help your reach influencer status and stay there. 


Generating new leads is important, but all that work will go to waste if these leads aren’t properly maintained. 


This is where here at LeadRoll we do things a little differently. 


We will mobilize an innovative three-pronged approach to not only create leads but follow through


Then we close the deal. 


If you are ready to channel the B2B prospecting power of LinkedIn to take your business to the next level, then we are ready to make it happen.  


Reach out today. 


Let’s fuel your growth engine.


Tyler Kemp
July 4, 2019
Tyler has been marketing for top producing sales people for nearly a decade, and has gone from participating in the marketing advisory board of a $16 Billion company, to helping software startups scale a national salesforce. He now operates a sales accelerator service exclusively for B2B sales people helping them generate predictable leads on LinkedIn for as little as $99/m flat.

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