If you think that Facebook is going to overtake LinkedIn as the number one platform for B2B marketing, think again.
Here are three reasons that Facebook is out and LinkedIn is in more than ever:
1. LinkedIn is Designed for Businesses, Facebook is Not
Here’s why Facebook will never be able to truly compete with LinkedIn when it comes to B2B strategy.
LinkedIn is designed to make it easy for B2B clients to generate B2B leads and maintain contacts. Facebook is designed for friendships.
This is why if you mean business, LinkedIn is and will remain the default choice.
The reasoning is simple. LinkedIn makes it easy to define a targeted audience and follow up with leads with very little effort.
Meanwhile, using Facebook as a marketing platform entails sifting through a whole lot of junk and irrelevant information just to produce a few possible leads -- at least presently.
The bottom line is that there is no better way to generate B2B leads than using LinkedIn because this is exactly what LinkedIn was designed to do.
2. Facebook is About Quantity, LinkedIn is About Quality (and Quantity)
Sure Facebook has more users, but when it comes to B2B, LinkedIn is where all the cool kids are hanging out.
Here’s the thing.
The top executives and fortune 500 company leaders are not spending their time on Facebook. In the most successful circles, it is a not-so-secret secret that LinkedIn is a B2B goldmine.
That’s because, unlike Facebook, LinkedIn users are much more likely to be actively seeking out content and connection. They want to expand their network and exchange information.
That’s nothing less than a modest half a billion users proactively seeking out a way to improve their business. It's truly an amazing opportunity.
3. Linkedin Leads Actually Convert, Facebook Leads Usually Don’t
LinkedIn’s lead generation rate is a modest 277% higher than Facebook or Twitter.
This means that targeting leads on Facebook is not only less efficient than using LinkedIn, but also significantly less effective.
So are you ready to take full advantage of the unstoppable B2B marketing platform that is LinkedIn?
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