The fourth component of the F.I.R.E Formula is efficiency.
Efficient individuals work less while achieving more.
I've witnessed this directly.
Working with salespeople who have successfully scaled their businesses beyond six figures taught me about efficiency.
The salespeople regularly closing multi-million deals were masters of efficiency.
It became clear to me that efficiency allowed them to work less, though smarter.
It involved offloading certain business processes, so they could focus on what they were excellent at.
What I'm proposing can be daunting.
We tend to become successful salespeople by honing an ironclad control over our image, profile, and brand.
However, have you ever heard the saying "What got you here won't get you there?”
This is especially true in the world of sales.
Hustling may have gotten you where you are but it doesn't mean it will allow you to scale your business to seven figures and beyond.
The thing is, efficiency might! There are three components to efficiency that we'll examine now.
Delegation means figuring out what you do well and offloading the rest of the work to others on your team.
For salespeople, this typically means offloading aspects of their business relating to marketing.
Jeffrey Pfeffer, Organizational Behavior Professor at Stanford University's Graduate School of Business, calls appropriate delegation one of the most important tasks of a leader.
And he literally wrote the book on management!
Delegation is important because it allows you the time to focus on what you do best.
Delegation is about focusing on what you do well, not what others can't do as well as you.
When you know what you do well it allows you to fill in the gaps and offload the rest of your business processes to the rest of your team.
This has the effect of freeing up more of your time and will make your business more efficient in the end.
This can be terrifying as people rightly assume that no one can, for example, embody their voice or brand as well as they can.
This is true.
However, there are ways to mitigate this problem.
We'll look at this with our next component: direction
Direction is one of the things that helps us avoid some inherent problems with delegation.
It's very important that you give your team ample direction to achieve the results you're looking for.
Communicating effectively with your team helps you achieve the output you desire.
Not getting what you want from your team?
Are you just not seeing the results you desire?
Before blaming your team, examine whether you can change your directions to make them clearer.
Your direction—or lack thereof—may be the issue.
Clarity is very important when it comes to direction.
Surprisingly, we can use competitors to better help us explain what we are looking for to our team.
We can use the social media posts and writing of our competitors to explain to our team what we do and don't like.
This will give them better guidelines on what we prefer and expect.
Beware, it's possible to suffocate your team with directions, dimming their creative output.
Duplication refers to our ability to duplicate the results of ourselves and others.
It in part refers to our Content Hacking Methodology.
Done well, it allows you to put your marketing on autopilot.
This allows you to focus on more important aspects of your business.
Content Hacking means taking your own content and allowing your team to duplicate further content from it.
For example, you may create a video and then allow your team to create several blog and social media posts or a series of emails from it.
This allows you to duplicate your expertise and further employ your genius.
Funnel-hacking has also become popular in sales.
It can be considered a form of duplication.
It is not the process of ripping off your competitors.
Rather, it allows you to examine the content you consider well-done and of a good quality and use it as a guideline for your team to better understand the type of content you desire.
Remember that saying?
What got you here won't get you there.
There's a reason it's so popular.
Salespeople need to remember to consistently assess our methods and improve upon them.
Efficiency simply means having enough time to do so.
Contact us for more help learning how to successfully increase your sales and scale your business beyond six figures!