If you want LinkedIn to really work for you, you need to focus on generating influence.
Here’s why. Leaders with high social selling indexes create more than 45% more opportunities than their less social-savvy peers.
If you aren’t taking full advantage of the potential that LinkedIn offers B2B Sales Professionals to generate massive leads, you probably should be...
The good news is that in 2019 LinkedIn is hitting a true stride, and it's not too late to implement.
Here are a few tips to help you solidify your LinkedIn presence and start generating more sales.
1. Perfect Your Profile
It's no secret that your profile is your first impression on LinkedIn.
And since your LinkedIn profile is the first thing that potential leads see when they click your name, you want your profile page to build trust and authority.
This means that you need to fine-tune your profile for sales.
If you are looking for some tips on how to make that headline really pop, we've created a simple guide that you can download here that will walk you through everything you need to optimize your profile for maximum engagement.
Keep your profile professional, and if you're in sales don't make your profile all about YOU... make it about your ideal prospect -- their pain/problem, the solution, and how you can help them alleviate that pain.
And if you don’t have a good photo handy, invest the dollars in getting it done right.
It will pay off.
2. Leverage LinkedIn's Advanced Targeting
LinkedIn isn't just a place to post your resume... It's a business network.
That means that if you sell to other businesses, LinkedIn is one of the best places in the world to find them.
Using LinkedIn Sales Navigator you can filter down based on title, seniority, company size, and industry among many many other filters to churn out a list of ideal prospects.
With this list in hand, the next step is to start reaching out with connection requests, to see if they are willing to join your network.
3. Create Authoritative Content
One of the best ways to establish yourself as an industry leader is to create amazing LinkedIn content.
And while this can be challenging, there are ways to make the process smoother.
We've even created a simple tutorial on how you can create 30 days worth of content, in about 30 minutes using a simple framework we call "Content Hacking".
It's important that you create and stick to a rhythm. Commit to consistency on a daily basis.
By creating daily content, LinkedIn will start to prioritize your posts in the news-feed, giving you that much more visibility to your audience.
In sales, not much has changed...
People still buy from those they know, like, and trust.
That's why it's extremely important that you couple any LinkedIn lead gen strategy with a constant flow of content.
Your daily posts and your articles are going to be what keeps you top of mind over the long-term to your audience, and by remaining consistent, you'll can even create micro-honeymoons in the mind of your audience that lead to more repeat & referral business.
4. Engage a Professional Marketing Strategy
Are you ready to take your LinkedIn game to the next level - fast?
The Omnipresence Engine is our sales accelerator program that is designed to ignite your sales production and get you moving quickly -- so you can finally jump off the ‘hustle hamster wheel’ and build predictable lead generation into your business.
Here's how we do it:
- We identify your ideal prospects on LinkedIn Sales Navigator
- We reach out to 30-50 prospects on a daily basis with new connection requests
- We message each new connection over the course of 7 to 30 days to discover if they're open to a discussion
- We create daily and weekly content to ensure that you become the "big fish" in the "small pond", and can own their attention over the long-term
Obviously there are more nuances than can be shared in a short article, but we'd be happy to jump on a 15 minute strategy call to help you determine if a LinkedIn strategy would be right for you.
Ready to learn more? Check out our resources at Https://leadroll.co today to discover how we can work together to launch your personalized B2B sales growth machine.