Here’s the thing. Cold emails are one of the most effective ways to maximize ROI.
Studies show that cold emails produce an impressive $38 for every dollar spent. That’s a 380% return.
When it comes to cold emails, dynamic content is the key to setting your business apart from the pack, and images are an ideal way to make use of personalized content that will really pop.
So, exactly how important are images to your cold email campaign’s success? A study by Vero found that the use of well-selected images will increase your email click-through rate by about 42%.
Are you ready to learn how to maximize the potential of images to create a killer cold email campaign? Read on to find out how.
1. Create a Sense of Urgency
Images provide a great way to make use of dynamic graphics to remind your clients to act fast.
When it comes to using images to illustrate why clients need your product, don’t be afraid to get creative.
Countdown timers are a great way to create a sense of urgency and can be used to illustrate anything from remaining inventory to shipping deadlines to sales cutoff dates.
Graphs and charts are also a great way to visually demonstrate a product’s effectiveness or popularity.
2. Embed Clickable Personalized Images
People love having a way to interact with content, and making use of clickable images and graphics is a great way to take advantage of the fact that human beings simply love to click on buttons.
So why not make your call to action a targeted image?
Just remember that when it comes to clickable images, less is more. Stick to the main call to action to avoid overwhelming or distracting the reader.
3. Target Your Audience
By first harnessing the advanced power of LinkedIn Sales Navigator to generate targeted leads, you can then use this information to generate the type of image that will speak to the specific demographic that you are reaching out to on a relatable emotional level.
This means that you can and should be personalizing email images to match a given group of leads’ age, location and interest, and LinkedIn is going to give you the power that you need to do just that.
Now the real question is, are you truly ready to maximize on the unbeatable B2B marketing potential of LinkedIn?
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