Calculate The Potential
Knowing your math backwards and forwards is the first step to every great sales campaign.
We'll run the math with you so you can clearly see:
• Exactly how much you're leaving on the table by waiting to implement proper outbound marketing.
• How much you stand to grow your EBITDA, and how LeadRoll increases your probability of hitting (and exceeding) your 7/8-figure revenue goals.
• How you can eliminate all risk by working with us and establish a hyper profitable unit case.
+ Does LeadRoll guarantee results?
Yes we do! We'll run the math, establish the path to profit, and guarantee enough qualified appointments for you to at MINIMUM make back what you spend with us. We have a crazy track record of success in a great deal of markets.
You can't lose.
Lead List Development
We know who's actually in-market for your offer, and we utilize both intent data and firmographic data to build a list of your perfect prospects:
• We spend time together getting clear on your ideal customer profile.
• No need to buy data from companies like Zoominfo, and no more tinkering around with the poor accuracy of LinkedIn Sales Navigator.
• We Build the perfect lead list, and it doesn't get higher quality.
• We use intent data to identify in-market B2B leads (and sometimes B2C leads) that are actively looking for a solution like yours.
+ How do you ensure my leads are qualified?
First, we work with you to put together the perfect list of leads together, and we don't move forward until we get your approval. If the list isn't qualified to your satisfaction, we'll re-work it until it is.We also utilize big data and hyper targeted identity resolution to focus on leads who have actually expressed interest in finding a business like yours.Once we're live we hand qualify every single prospect and check them against your ideal customer profile.If all this process did was put your offer in front of thousands of in market buyers, it would be worth it… and we do far more than just that.
Backlists and spam boxes lie in wait for the unprepared…
Thankfully, we're as prepared as they come, and we build your foundation for you:
• First we identify the best way to tie in your marketing with your sales, and build trust with your leads.
• Next, we'll set up our secret-sauce infrastructure which will practically eliminate the spam problem, and help keep your messages out of the spam box.
• On those occasions where you do land in spam, we'll get you out, and we'll actively fix your deliverability in every mailbox provider we encounter week over week.
+ What's the secret to optimizing email deliverability and staying out of the spam box?
We'll happily share our secret sauce.
Cold emails are only effective if they're seen. Email campaigns from most email marketing agencies will typically yield around a 40%-60% spam rate, which means the campaign is operating at 50% effectiveness at best (meaning 50% results, at best)...
The problem is, for every cold email you send, you need to have another email conversation that's been positively replied to. Not an easy task at scale!
With our proven formula, even ice-cold outbound campaigns can achieve a We'd be happy to share exactly how we do it on a discovery call.
Scripts and Personalization
We know how to write sales messages that convert. Our expert copywriting team takes care of writing your omnichannel campaign content so you don't have to:
• We've learned from hundreds of client tests, and know how to craft outbound campaigns that actually convert into sales and appointments.
• We help bridge the status delta between you and your prospect so they recognize you're the real deal.
• We manually research each and every prospect, then hand-write them a custom message that's tailored just for them.
+ You hand-write a portion of every single email? How is that scalable?
We do. It’s never worth cutting corners with outbound, and handwritten personalization is a very integral part of our process.In fact, it's one of the reasons we see a 320%-40% response rate instead of the
How do we do it?Well, it's not easy. No one person can handle every part of a campaign done right.
The simplest answer is that we work as a team, we press into the hard work associated with this level of customization, we have lots of QC along the way, and we get it right, even at scale (typically between 80-150/day/seat of LeadRoll).Our productivity destroys the output of the traditional SDR model (which is why we've been able to help so many businesses like yours)
Execution and Process Mapping
We perform the outbound sales activity with laser precision, and follow a very specific step-by-step process:
• Every prospect goes through our bulletproof outbound action flow that controls the customer journey start-to-finish.
• Our degreed sales professionals handle the responses from your market in various channels with a focus on booking that call.
• Once the call is on the calendar we continue to send reminders and do everything in our power to increase show-up rate, so your closers are set up for success.
+ How much follow-up is actually necessary?
At LeadRoll, we typically engage with prospects close to 30 times before booking an appointment, and the follow-up doesn’t stop there. We know how to get qualified appointments on the calendar at scale -- even if it means going the extra mile each and every day.As a part of our service we perform up to 80 hours of lead chasing and sales follow-up per month, per seat, and that’s on top of the initial outreach -- meaning no lead gets left behind. We also keep in touch with long-term pipeline leads. Imagine how your sales might improve if you had that level of follow-up, and you didn’t have to lift a finger for it.
Reporting & Optimization
We don’t just run the math with you once, we run the math every single month so you know with 100% certainty the profit you’re generating by working with us:
• Every prospect goes into a shared lead-tracker that reveals firmographic insights, and enriched contact information.
• You’ll know exactly who we’re prospecting each day, how every lead has responded, and exactly how many qualified calls we’ve booked on your behalf -- we’ll even call you or send you a recorded video of performance so you’re never left in the dark with your sales.
• Every month we’ll run new split-tests to optimize your campaign and make data-driven decisions, leaving you with perfect positioning that never stops
+ My reps suck at reporting. How does great reporting increase sales performance??
You can’t track what you don’t measure. Reporting your metrics (in great detail) will help you properly control and measure every key performance indicator (KPI) along the customer journey. You’ll be able to start capturing more deals because less great opportunities are falling through the cracks, and stop guessing at what’s working and what’s not working in your sales process. It’s not only worth your time; it’s paramount to your success. At LeadRoll, we’ll take care of the tracking and reporting so your Sales Representatives and Account Executives don’t have to.